PRIVATE CLINIC GROWTH · DE LÁSA DESIGN
Clinical credibility.
Commercial clarity.
Your patient journey should inspire the same confidence as your care.
We help independent private clinics make the path from first visit to enquiry clearer, more reassuring and easier to follow. Start with a focused Patient Journey Review. Turn the priorities into practical improvements with our £495 Founding Patient Journey Sprint.
01 / THE PATIENT JOURNEY
Good care deserves a clearer path to the door.
A patient can be ready to seek help and still hesitate. Unclear services, missing reassurance, inconsistent pricing or a confusing booking route can leave them unsure what to do next.
More traffic is not always the first answer. First, make the journey you already have easier to understand.
Clarity
Can patients quickly understand what you offer, who it is for and what happens next?
Conversion
Is there a clear, practical route from interest to an appropriate enquiry or appointment request?
Confidence
Does the experience communicate clinical credibility, answer sensible questions and help patients make an informed choice?
02 / PATIENT JOURNEY REVIEW
See your clinic through a patient’s eyes.
1. Share your starting point
Tell us about your clinic, your priority service and the journey you want patients to take. We start with your public website and enquiry or booking route.
2. Review the moments that matter
We look at clarity, conversion and confidence: service information, reassurance, calls to action and the steps between interest and contact, including the mobile experience.
3. Agree the priorities
You get a focused three-point review and a conversation about the most useful next steps. If a sprint is a good fit, we agree its scope before any implementation begins.
No patient records are needed for the initial public-journey review.
03 / FOUNDING PATIENT JOURNEY SPRINT
From useful insight
to practical improvements.
£495 · Fixed scope
Founding rate available to the first three clinics while this service is being introduced. Standard pricing will increase after the founding cohort.
What is included
A focused patient-journey review.
Agreed page, call-to-action and booking-path improvements.
Trust and reassurance improvements to help patients understand their next step.
One enquiry or follow-up workflow.
A 30-day priority roadmap.
Compliance considerations and desktop/mobile quality checks, with clinical content subject to your approval.
We agree the specific fixes, access requirements and delivery schedule before starting. A full rebuild, paid advertising, new software subscriptions and complex integrations are not assumed within this fixed scope.
04 / WHO THIS IS FOR
Independent clinics.
Thoughtful, practical growth.
For clinic owners, practice managers and clinical teams who want their digital experience to reflect the quality and professionalism of their care.
You have a website, but the next step for patients could be clearer.
You are introducing a service or refining an existing enquiry route.
Your website, booking platform and follow-up feel disconnected.
You want a manageable set of improvements before committing to a larger project.
A healthcare-aware creative partner
I’m Paddy De Lasa, founder of De Lása Design. I work inside private healthcare, helping shape digital strategy, websites, patient-facing communications and commercially responsible marketing for services including JACE Private Hospital and Causeway Clear Ears.
That practical experience means I understand the balance a clinic has to hold: clinical accuracy, patient trust, operational reality and commercial sustainability. I translate those needs into clearer digital journeys, while your clinical team retains responsibility for clinical content and approval.
05 / YOUR QUESTIONS
A little clarity before we begin.
Is the review the same as the sprint?
No. The review identifies priority opportunities across clarity, conversion and confidence. The £495 founding sprint is a separate, agreed implementation project to put selected improvements into practice.
Do we need a new website?
Not necessarily. We start with your existing journey and look for focused improvements. If the work calls for a larger rebuild, we will explain that before agreeing a scope.
Will you need access to patient information?
The initial review uses the public patient journey, not patient records. Any later access requirements are agreed in advance. Please do not send patient information with your enquiry.
Can you work with our booking system?
We will review the route into it and confirm what can be changed. Implementation depends on the platform, your permissions and the agreed scope; complex integrations need separate consideration.
How long does the sprint take?
We agree a delivery schedule after reviewing the priorities, access and approval requirements. The 30-day roadmap sets out recommended next steps after the sprint.
Do you guarantee more bookings?
No. We focus on clearer communication, practical journey improvements and quality checks. Booking outcomes also depend on demand, availability, pricing and other factors outside this work.
Who approves clinical information?
Your clinic retains responsibility for clinical accuracy and approval. Our compliance checks flag considerations; they are not legal advice or regulatory certification.
06 / LET’S START WITH YOUR PATIENT JOURNEY
Make the next step
a clearer one.
Tell Paddy about your clinic, share your website and let us know which service or booking journey you would like to improve.
Request a Patient Journey Review
For clinic and business enquiries only. Please do not include patient information.
DE LÁSA DESIGN · COLERAINE, NORTHERN IRELAND