Private Practice Growth Package

FROM INVISIBLE TO BOOKABLE

A complete website, systems, and marketing setup for private clinics and therapeutic businesses that want to launch professionally, build trust, streamline the client journey, and generate more enquiries.

Whether you are starting a new private practice or refining an existing one, we help you build the digital foundation your business needs to grow with confidence.

Book a Discovery Call
Book a Discovery Call

Built for Therapeutic Businesses & Private Clinics

We work with:

  • Clinical Psychologists

  • Counsellors

  • Psychotherapists

  • CBT Therapists

  • Child and Adolescent Practitioners

  • ADHD Assessment Providers

  • Therapy Centres and Cmall clinics

  • Private Health Centres and Clinics

  • Allied Health and Wellbeing Practitioners

A young woman with curly hair and a plaid shirt talking to a professional counselor or therapist in an office setting. The woman is sitting on a white couch, and the counselor, wearing glasses and a white blouse, is taking notes. A potted plant is on a small table nearby, and the room has a white brick wall and large windows letting in natural light.

You may already have the clinical skills and experience, but still feel held back by one or more of these problems:

  • Your website does not reflect the quality of your service

  • Your enquiry process feels clunky or inconsistent

  • Your systems are not properly connected

  • Your admin takes too much time

  • Your online presence is unclear or underperforming

  • You are ready to market your practice, but do not have the right setup in place

The Solution
A joined-up setup for modern private practices

A woman wearing blue medical scrubs is smiling and shaking hands with someone outside the frame in a modern interior space.
A woman wearing blue medical scrubs is smiling and shaking hands with someone outside the frame in a modern interior space.

The Private Practice Growth Package is designed to help therapeutic businesses become more professional, more visible, and easier to book.

Rather than offering disconnected services, we build a joined-up system that supports your practice from first impression to first appointment.

This includes:

  • Clear positioning and messaging

  • Professional Website (built according to current needs)

  • Cliniko (Health-focused CRM) setup and workflow configuration (separate subscription needed for Clinko, see here)

  • Online booking integration

  • Meta and Google integration

  • Google Ads setup

  • Tracking and conversion foundations

  • Email mailer set-up

  • Photography and Videography

The result is a practice that looks credible, operates more smoothly, and is ready to grow.

What’s Included?

1. Messaging and Positioning

An adult woman with blonde hair and wearing blue scrubs interacts with a young boy sitting on a black leather couch. The woman is sitting on a gray rug with a coffee table behind her, which holds a potted plant and a closed laptop. The boy has blonde hair, is wearing a gray shirt with an animal design, and is holding the woman's hands. In the foreground, a teal blanket and a cream-colored blanket are visible.

Having worked with businesses in the Private Health Sector for over a decade, we understand the need for professional yet welcoming communication. We can help you communicate clearly who your services are for, what you offer, and why people should trust your practice.

This can include:

  • Ideal Client Clarity

  • Service Structure and Offer Positioning

  • Homepage Messaging

  • Trust-building Copy

  • Calls to Action

  • Tone of Voice Guidance

Strong therapeutic businesses do not just need a nice-looking website, they also need language that helps potential clients feel safe, understood, and ready to take the next step.

2. Professional Website Build

Two women working at a wooden desk with a laptop, a drawing tablet, and various design sketches in a bright room with large windows.

A business’ website is generally the first point of contact with a potential client. It should build confidence, reduce hesitation, and assist people in overcoming any hesitation towards booking or enquiring.

Depending on the package level and business needs, a website can contain any of the following:

  • Standard Pages (Home, Services, Contact, About etc)

  • Mobile Optimisation

  • Lead Capture or Booking Pathway

  • Basic SEO Foundations

  • Meta Pixel and Google Tag Installation

  • Cliniko Integration

  • Photography and Videography Packages available

We build websites with clarity, trust, and conversion in mind. We are Squarespace Circle Silver Partners, and are also proficient in Wordpress, Shopify, and other website systems.

Logo for Square Space's Circle Silver Partner program, 2026.

3. CRM Setup and Client Journey

A woman with natural curly hair wearing a mustard yellow sweater with button details on the shoulder, sitting on a couch and engaging in conversation with someone out of the frame.

A Customer Relationship Management system (CRM) is essential for an efficient and professional business to operate successfully, and also create margin for growth. How your systems are structured will often determine how prepared your for an increased client load.

We recommend Cliniko as a budget-friendly, health-based CRM, that offers seamless website integration as well as client communication.

Cliniko, like other CRMs, is a powerful system, but only when it is set up properly.

We help you configure the foundations of a smooth client journey, including:

  • Account Setup or Review

  • Appointment Types and Services

  • Practitioner Services

  • Calendar Structure

  • Forms and Intake Workflows

  • Reminders and Confirmations

  • Online Booking Setup

  • Invoices and Payment Settings, where relevant

  • Enquiry-to-Booking Pathways

4. Marketing Foundations

Once your practice is properly set up, we help prepare it for visibility and lead generation.

This can include:

  • Meta Business Setup or Review

  • Facebook and Instagram Integration

  • Pixel Configuration

  • Conversion Event Setup

  • Google Ads account setup

  • Keyword Research

  • Campaign Structure

  • Ad Copy Creation

  • Extension Setup

  • Landing Page Alignment

This gives your practice the infrastructure it needs for effective digital marketing rather than rushed, disconnected campaigns.

5. Tracking and Optimisation Foundations

You should be able to see what is working, and not rely on guesswork - making everything measurable

We install the essential tools needed to measure performance and track enquiries, such as:

  • Google Analytics

  • Google Search Console

  • Google Ads conversion tracking

  • Meta event tracking

  • thank-you page or enquiry conversion setup

  • call to action tracking where relevant

CHOOSE YOUR PACKAGE

Typical investment: £2,200 to £6,500+

LAUNCH
From £2,200

For new or early-stage practitioners who need a professional online presence and a strong foundation.

Includes

Messaging and Positioning Session

4 to 5 Page Website

Basic Cliniko Setup

Enquiry or Booking Pathway

Meta and Google Tag Setup

Analytics and Tracking Foundations

Launch Handover

Logo and Branding Package Available

Best for solo practitioners or newly established private practices.

ASK ABOUT LAUNCH
ASK ABOUT LAUNCH

GROWTH
From £3,950

For therapeutic businesses that want a stronger digital presence, better systems, and lead generation readiness.

Includes

Everything in LAUNCH

Expanded Website Structure

Strong Service Page Messaging

Fuller Cliniko Workflow Setup

Forms, Reminders, and Intake Structure

Meta Integration

Google Ads setup

Conversion-Focused Journey Refinement

Launch Support After Go-Live

Best for established therapists, psychologists, and practices ready to grow.

ASK ABOUT GROWTH
ASK ABOUT GROWTH

SCALE
From £6,500

For growing clinics and multi-practitioner practices needing more advanced setup and infrastructure.

Includes

Everything in GROWTH

Multi-Practitioner Structure

Photography and Videography Package included

Team Pages

Multiple Services or Locations

Advanced Cliniko Setup

Detailed Tracking

Complex Lead-Generation Setup

Strategy Support for Growth

Best for clinics with multiple practitioners, service streams, or expansion plans.

ASK ABOUT SCALE
ASK ABOUT SCALE

HOW IT WORKS

  • People working at a cluttered table covered with color swatches, papers, notebooks, and design materials.

    1. Discovery

    We begin by understanding your practice, services, goals, audience, and current setup.

  • Two women are sitting in an office or conference room, engaged in a conversation. One has curly hair and is wearing a plaid shirt, while the other has straight hair, glasses, and is wearing a striped shirt. There are chairs and a table with colored pens and office supplies around them, with bright natural light coming through large windows.

    2. Strategy & Structure

    We clarify your message, shape the website structure, and map the client journey.

  • 3. Build & Integration

    We create the website, configure Cliniko, and connect the necessary platforms and tracking.

  • A group of young adults smiling and having fun in an office space. One person is seated in a chair while others stand around, some playfully pulling an office chair rope. The scene captures a joyful, lively moment among friends or colleagues.

    4. Launch

    Once everything is tested and ready, your practice goes live with a stronger digital foundation.

  • A diverse group of five people gathered around a table during a meeting, with a woman in glasses standing and holding papers while speaking to the group inside a bright office space.

    5. Ongoing Support

    We help with post-launch support and familiarisation. Where needed, we continue supporting your growth with ads, optimisation, and strategy.

Ready to build a stronger private practice?

Three people in a meeting room looking at a whiteboard filled with sticky notes and diagrams, engaged in a discussion.

Whether you are launching something new or refining what already exists, we can help you create a more professional, joined-up, and growth-ready setup for your therapeutic business. Book a discovery call with us today, and in this call, we will:

  • Review your current setup

  • Identify gaps in your website, systems, and client journey

  • Outline what a stronger foundation could look like for your practice

You’ll leave with a clearer direction, whether we work together or not.